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A-Class takes on new strategic importance for Mercedes

A-Class takes on new strategic importance for Mercedes




A-Class takes on new strategic importance for Mercedes | Automotive World



















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The A-class was first given a three-year reprieve and then approved for full replacement as one of Mercedes’ recent best sellers. By Ian Henry

In 2020, Mercedes-Benz Chief Executive Ola Kallenius laid out a strategy to focus on the large luxury cars which generate the brand’s highest profit margins, with the B-Class and A-Class hatchback and sedan to be dropped. Five years later, speaking at the Munich Motor Show, Källenius announced that the A-Class would continue through to 2028 rather than be dropped in 2025 or early 2026.

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