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Besides US tariff impact, the need to increase sales incentives contributed most to Kia’s profit loss in Q1 2026. By Will Girling
In Kia’s Q1 2026 report, the company recorded a 26.7% year-on-year drop in operating profit despite a small uptick in revenue and global wholesales. Like Hyundai, US tariffs and the war in the Middle East were significant contributors to the decline, but they weren’t the only factors.
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