Volvo Cars signs MoU to import Lynk & Co across Europe

Volvo Cars and Geely Auto have signed a memorandum of understanding under which Volvo Cars would become the exclusive importer of Lynk & Co vehicles in Europe, taking responsibility for the brand’s commercial and marketing operations in the region. The agreement, subject to final contracts, would see Lynk & Co cars sold and serviced through Volvo Cars’ existing retailer network across relevant European markets.

The arrangement builds on an existing partnership in which vehicles from both brands are already retailed through shared locations in parts of Europe. Volvo Cars says the expanded role would allow it to broaden its addressable market and increase sales and servicing volumes for its retail partners without requiring additional product investment. Responsibility for Lynk & Co’s global development, product certification and operations outside Europe will remain with Geely Auto Group.

“With this new arrangement, we will leverage our commercial system to support Lynk & Co’s growth ambitions in Europe,” said Erik Severinson, Chief Commercial Officer at Volvo Cars. “At the same time, it enables Volvo Cars and our retail partners to address a wider customer base. With the support of our retailers and our commercial organisation, Lynk & Co can achieve its true potential in Europe.”

Source: Volvo Cars