Subaru earns top HDI ratings for customer support

Subaru has received the highest three-star ratings in the inquiry desk and web support categories of HDI-Japan’s 2025 benchmark survey, marking the automaker’s second consecutive top rating for inquiry desk services and its first three-star rating for web support. The HDI benchmark evaluates companies’ customer inquiry services and website support based on international standards established by HDI, the world’s largest membership organisation in the support services industry.

 Subaru was recognised in the inquiry desk category for its courteous approach and attentive support, while the web support rating acknowledged comprehensive information ranging from basic guidance to specialised content.

The automaker said it is committed to enhancing inquiry response quality and customer-focused information services across all touchpoints.

HDI-Japan is the Japanese subsidiary of HDI, which was founded in the United States in 1989. The benchmark assesses customer support from the user’s perspective against internationally recognised evaluation criteria.

Source: Subaru