How Curator uses AI to boost dealer retention, sales – Brad Title | Gubagoo

As dealers prepare for the 2026 NADA Show, Gubagoo founder and president Brad Title returns to CBT News to discuss how Curator, the industry’s first unified intelligence engine, is performing in real-world dealership environments and what dealers should evaluate as AI-driven tools continue to reshape sales and marketing operations.

On the latest episode of Driving Solutions, Title notes that the response to Curator has been pretty positive since its launch at NADA last year. He also states that with steady enrollment growth and robust feedback tied to the platform’s ability to make complex data more usable and actionable without adding operational friction. 

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A core performance driver has been Curator’s ability to analyze the dealership database and organize it into six distinct segments, including:

1. Sold customers
2. Service customers
3. Sold & serviced customers
4. Active prospects 
5. Inactive customers
6. Other database record 

By activating first-party data at the individual customer level, Curator enables one-to-one, lifecycle-based communication, ensuring every customer segment receives relevant outreach rather than generic campaigns. Title asserts that dealers using Curato have reported retention increases of at least 5% and customer reactivation gains of roughly 10%, with downstream improvements in closing rates and overall sales efficiency tied to more precise data segments. 

AI-driven insights 

Title reaffirmed that injecting Curator insights directly into the CMR environment enables sales teams to access enriched customer intelligence within the systems they already use, which improves effectiveness without requiring additional logins or training hurdles. 

“AI has been really instrumental in helping optimize and how to utilize our tools with the salespeople.”

As dealership technology advances, Titles emphasized that tools need to seamlessly integrate into existing workflows to ensure adoption. Platforms that require separate usage often struggle to maintain consistent salesperson engagement. However, Curator uses AI to track customer engagement signals, spotting in-market behavior before customers express interest, and presents actionable opportunities directly within salespeople’s work plans. AI also shows dynamic message creation, such as automated talk tracks and follow-up messages, helping salespeople respond swiftly and consistently while staying relevant to each customer’s behavior.

NADA 2026 

Gubagoo will showcase Curator’s capabilities at the 2026 NADA Show in the West Hall, Booth 2943, offering dealers a firsthand look at how the platform supports sales, marketing, and data activation strategies.