Honda unveils new H mark for automobile business

Honda has announced a redesigned H mark that will serve as the new symbol for its automobile business, with the updated logo scheduled to appear on next-generation electric vehicles (EVs) and hybrid-electric vehicles (HEVs) from 2027 onwards. The refreshed design was developed alongside the Honda 0 Series, the automaker’s forthcoming line of EVs, and features a visual motif described as resembling two outstretched hands.

The H mark was first adopted in 1963 and has undergone several design changes since then. Honda said the latest refresh reflects the company’s focus on electrification and its broader strategic direction.

Beyond vehicles, the new H mark will be applied across Honda’s automobile business, including dealership locations, communications and motorsport activities. The expanded use is intended to create a consistent brand identity across customer touchpoints as the automaker prepares its next-generation product lineup.

Source: Honda