CES questions consumerisation of mobility implications

Automotive World attended CES 2026 as the guest of Qualcomm, a prominent headliner at the event alongside the likes of Nvidia, Infineon and Intel. The presence of these silicon and computing experts—better known for their impact on smartphones and laptops—underscores the automotive industry’s dramatic evolution into a new paradigm of software- and AI-defined mobility. In the wake of these developments, some players are starting to question whether the car of the future is just another consumer device.