Are screens still the new horsepower?

Seven years ago, Mercedes-Benz Chief Design Officer Gorden Wagener declared that “screens are the new horsepower.” The assertion, which was originally made in reference to the EQC’s two 10.25-inch digital displays, referenced the growing importance of user experience as a brand differentiator. While historically automotive companies—particularly luxury or performance players—would compete on engine power, the focus is increasingly shifting to digital technology. In 2019, that was epitomised in screen size.