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The rise of GenAI and growing attention to the user experience put OEM software strategies in the spotlight. By Megan Lampinen
The transition to a software-first mindset has proven a tough one for incumbent OEMs, not only in terms of the technical know-how but also the organisational structures and innovation cadence it demands. Several automakers have introduced their own in-house software divisions, though not always successfully.
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Articles,OEMs,Software-Defined Vehicle,Megan LampinenMegan Lampinen#OEMs #build #buy #software #evolution1771319317
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