Toyota LandCruiser 300 Series, LandCruiser Prado prices increased

Toyota Australia has increased prices across the Toyota LandCruiser 300 Series and Toyota LandCruiser Prado ranges by up to $1000.

The increase means the Prado GX is now priced from $73,200 before on-road costs, while the LandCruiser 300 Series now starts from $99,340 before on-roads. No specification changes have been made to the two SUV lineups.

The price rise doesn’t impact the LandCruiser 70 Series, which is currently under a stop-sale in GXL wagon guise following an eight-month production pause from September 2025 as Toyota updates the vehicle to meet stricter Euro 6 emissions standards.

While Ford Australia pointed to the New Vehicle Efficiency Standard (NVES) as a factor behind a $5000 price hike for the Mustang – which came ahead of price rises for the Ford Ranger and Everest, rivals to the Toyota HiLux and Prado respectively – Toyota didn’t cite emissions regulations as a factor on this occasion.

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“Toyota is committed to keeping price increases to a minimum. These changes came into effect recently due to increased costs and inflationary pressures both here and overseas,” a spokesperson told CarExpert.

The Prado was narrowly outsold by the rival Everest in 2025, with 26,106 deliveries compared to the Everest’s 26,161 – a difference of just 55 vehicles.

The Large SUV segment, in which the Prado and Everest compete, grew by 11 per cent in 2025, while the Upper Large SUV segment – home to the LandCruiser 300 Series and Nissan Patrol, which was given a range-wide $5000 price rise in August – shrank by 21.6 per cent over the same period.