Reynolds to Launch New Product Optimizing Wholesale Parts Delivery at NADA 2026

Whether delivering from a single truck or a large wholesale department, Parts Flex Logistics streamlines the process and scales effortlessly for maximum control.

DAYTON, Ohio – January 21, 2026 – Reynolds and Reynolds today announced the release of its new logistics tool that helps dealerships with their wholesale parts delivery operations. This tool streamlines parts delivery at scale, regardless of the number of parts sold or who the customer is – repair shops, retail parts stores, or end consumers.

A growing number of parts departments sell to local body shops, independent repair facilities, other dealerships, and the public. To make that a successful and lucrative part of the business, delivery of those parts needs to be efficient and well managed. 

“It’s all about knowing where your assets are, and streamlining the routes to reduce delivery times, unnecessary windshield time, and ultimately operational headaches,” said Jason Sideris, vice president of product planning at Reynolds. “Parts Flex Logistics enables dealerships to do that.”

The logistics tool includes a web application for dispatching that allows the dealership to track shipments, create manifests, routes, tracking numbers, barcoded labels, and it has a real time map so you can see positions of trucks and drivers.

It also has a mobile app that tracks drivers’ tasks, delivery routes, and stops. The app comes with built-in navigation software as well as proof of delivery options for photos and signatures.

“At the end of the day, dealerships have tens, if not hundreds, of thousands of dollars in parts and assets driving around, often with no oversight,” concluded Sideris. “Knowing who has what, and where they are, helps ensure accountability and improves productivity – getting more parts in the hands of buyers faster.”

With Parts Flex Logistics, any dealership can have a scalable wholesale parts delivery operation that fits their business goals. Interested dealers are encouraged to check out Parts Flex Logistics at the Reynolds booth (#2963W) at NADA.