Nissan design adds romance to electrification and autonomy

Automotive design merges aesthetics with functionality and then layers in a myriad of considerations around sustainability, brand identity and customer preferences. More recently, electrification of the powertrain has simultaneously introduced new design challenges and opportunities. The Nissan Leaf, now in its third generation, serves as a showcase for the evolution of design in the wake of electrification. Giovanny Arroba, Vice President of Nissan Design Europe, has been shaping Nissan design for a quarter of a century. As he tells Automotive World, it’s been an exciting journey, with learnings underpinned by a commitment to passion and romance.