NADA Show 2026: Lisa Gosselin | Cars Commerce

CBT News brings you exclusive coverage from Las Vegas during the 2026 NADA Show, where the latest trends and strategies in automotive retail are taking center stage. Jim Fitzpatrick speaks with Lisa Gosselin, Chief Commercial Officer at Cars Commerce, about how dealers can improve operational efficiency, tackle ongoing used-vehicle inventory challenges, and apply AI, data, and connected technology in practical ways that drive measurable results.

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Key Takeaways 

1. Cars Commerce is focused on connecting its tools into a unified ecosystem, helping dealers improve operational efficiency as margins tighten, rather than managing disconnected point solutions.

2. Used-vehicle acquisition remains a top dealer challenge, with AccuTrade, inventory management tools, and service-lane appraisals enabling dealers to source the right vehicles locally and reduce reliance on auctions.

3. Cars Commerce is rolling out practical AI applications that drive efficiency, including VIN-specific AI video ads, smarter inventory risk assessment, and AI-powered search, while emphasizing the need for strong data infrastructure before adoption.

Catch all of CBT News’ coverage of the 2026 NADA Show here.