NADA Show 2026: Jim Bauman | Automotive Uber for Business

From the floor of the 2026 NADA Show in Las Vegas, CBT News delivers real-time updates and expert perspectives to help dealers navigate the evolving automotive landscape. Today, Bridget Fitzpatrick sits down with Jim Bowman, Senior Director of Partnerships, Automotive at Uber for Business, to discuss how rideshare, delivery, and mobility solutions are helping dealerships improve customer experience, streamline service operations, and boost profitability.

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Key Takeaways 

1. Uber for Business provides dealerships with flexible solutions to supplement traditional loaner vehicles and shuttles. Dealers can offer rideshare to customers when loaners are unavailable or limited, reducing wait times and complexity. This ensures a smoother service experience, maintains high CSI scores, and helps retain customer loyalty, ultimately increasing service lane throughput and repeat business.
2. Uber Direct allows dealerships and OEMs to quickly deliver parts to customers or service departments, filling gaps in traditional delivery fleets. This on-demand solution keeps operations flowing, prevents service delays, and enables faster response to urgent parts requests, improving overall efficiency. Dealers benefit from reduced staff strain and a more reliable supply chain, supporting both service and parts revenue streams.
3. Uber’s partnership with TSD enables dealerships to manage rideshare alongside loaner fleet usage within the same software platform. Dealers gain a unified view of all customer mobility options, simplifying scheduling, reducing administrative burdens, and optimizing fleet usage. This integrated approach allows service managers to deploy the right mobility solution for each customer, track utilization, and make data-driven decisions that enhance operational efficiency and profitability.

Catch all of CBT News’ coverage of the 2026 NADA Show here.