NADA Show 2026: Adam Marburger & Andy Guelcher | Ascent Dealer Services & Mohawk Chevrolet

CBT News is delivering exclusive coverage from the 2026 NADA Show in Las Vegas, where innovation and execution are top of mind for dealers. During this special edition of Training Camp, Adam Marburger sits down with Andy Gelter, Dealer Principal of Mohawk Chevrolet, to discuss how AI, technology adoption, and people-first strategies are shaping dealership operations in 2026.

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Key Takeaways 

1. Gelter views AI as an augmentation tool that strengthens top performers rather than a replacement for human relationships. Dealers that focus on thoughtful implementation can use AI as a “thought partner” to improve execution, decision-making, and employee effectiveness across the store.
2. Mohawk’s early commitment to social media mirrors its current AI strategy. By embracing emerging tools before they are widely accepted, the dealership has built stronger community engagement, employee involvement, and brand recognition, even without direct short-term sales attribution.
3. Instead of prioritizing acquisitions, Gelter emphasizes building leadership depth and operational structure. Dealers with the right people, training, and culture can succeed even in challenging markets and are better positioned to scale when opportunities arise.

Catch all of CBT News’ coverage of the 2026 NADA Show here.