How is agentic AI reshaping the user experience?

The past few years have produced significant progress in AI model capabilities, heralding tremendous new opportunities across the automotive ecosystem. Some of the more near-term use cases are already starting to play out in the cabin, where the evolution from generative AI (GenAI) to agentic AI could prove a true game changer.

“We strongly believe the impact of AI will be the most significant in the cockpit,” said Enrico Salvatori, President of Qualcomm Europe. The company provides much of the foundational silicon on which AI applications depend. But what are these applications, and how are they changing the way consumers interact with vehicles?