Geely Tech EU and 3SS launch Zeekr in-car entertainment hub

Geely Technology Europe and 3SS have launched Zeekr’s Entertainment Hub, an in-car media platform rolling out across multiple Zeekr models in Europe. Built on 3SS’s 3Ready Automotive platform and running on Android Automotive OS, the system gives drivers and passengers access to streaming services, live TV and news content from more than 15 global providers through the vehicle’s screens.

The platform integrates with vehicle systems to deliver context-aware experiences and uses built-in analytics to personalise content recommendations over the vehicle lifecycle. Branded content, service information and product updates can be delivered to the vehicle without requiring an over-the-air software update, through 3SS’s experience management system. A dedicated Zeekr channel within the hub enables direct communication between the brand and users, including personalised responses and service insights displayed on screen.

In a statement, Christian Hering, Head of Intelligent Software at Geely Tech EU, said: “Together with 3SS, we were able to bring Entertainment Hub to life efficiently and with the flexibility we need to shape the passenger experience. The dedicated Zeekr channel takes this further, allowing us to close the feedback loop visually and directly with our customers, creating a more transparent and engaging relationship.” Felix Walter, Chief Growth Officer, Automotive at 3SS, added: “Our collaboration demonstrates how OEM strategy and specialised entertainment expertise can combine to create a robust, evolving platform that sets new standards for in-car digital innovation.”

Source: Geely Tech EU