Deloitte: just 11% of UK buyers would go electric

Only 11% of UK consumers would choose a battery-electric vehicle (BEV) for their next purchase, up from 8% in 2025, according to Deloitte’s latest Global Automotive Consumer Study, though interest rises to 19% among those specifically planning to buy a new vehicle. While half of UK consumers would prefer some form of electrified vehicle—including hybrids and plug-in hybrids—significant barriers remain, with cost cited by 45% of respondents, driving range by 48% and charging time by 43%.

Charging access remains a key obstacle: while three-quarters of consumers intending to go electric expect to charge at home, over half do not currently have home charger access. Lack of public infrastructure was cited by 37% as a concern.

The study also found UK consumers demonstrate one of the lowest brand loyalties across surveyed markets, with just 39% buying from the same brand as their previous vehicle.

In a statement, Jamie Hamilton, Automotive Partner and Head of Electric Vehicles at Deloitte UK, said: “There are clear benefits to switching to an electric vehicle, and it’s encouraging to see the number of consumers considering an electrified vehicle rising from last year. However, there is still some way to go to the 2035 Zero Emission Vehicle target, and there remains significant barriers for many consumers to make the switch to electric.”

Source: Deloitte