Cox Automotive centers NADA 2026 presence on AI-powered dealer solutions

The company plans to have the largest exhibitor presence at NADA 2026, emphasizing AI-driven tools to improve dealership efficiency and enhance the customer experience.

On the Dash:

• Cox Automotive is positioning AI as an embedded, practical tool to improve dealership efficiency, inventory decisions, and customer experience rather than a standalone add-on.
• The company is expanding integrated workflows across retail, service, finance, wholesale, and logistics to reduce operational friction for dealers.
• NADA 2026 attendees will have access to hands-on demos and executive-led sessions focused on applying AI to real dealership challenges today.

Cox Automotive will showcase an expanded lineup of artificial intelligence-powered solutions for dealerships at the National Automobile Dealers Association Show 2026, scheduled for Feb. 3 to 6 in Las Vegas.

The company said it will anchor the convention with its largest exhibitor presence to date, centered around the 21,600-square-foot Cox Automotive Village. The exhibit will feature more than 500 company experts, 148 hands-on demonstration stations, and the Experience More Stage, which will host executive discussions and product walkthroughs throughout the show.

Cox Automotive plans to use the event to demonstrate how its AI-driven platforms are being applied across the dealership lifecycle, including vehicle sourcing, digital retailing, inventory management, financing, service operations, wholesale, and logistics. Company executives said the tools are designed to help dealers operate more efficiently and improve shopper confidence at a time when affordability pressures and lower sales forecasts are shaping the 2026 market outlook.

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According to Cox Automotive, its AI strategy focuses on embedding decisioning tools directly into existing dealer workflows rather than adding new layers of complexity. The company cited growing adoption of omnichannel retailing and integrated technology as factors contributing to higher customer satisfaction and improved dealership performance.

At NADA 2026, Cox Automotive will also highlight Cox Automotive Intelligence, its integrated suite of AI-powered data, analytics, and workflow tools. The platform combines first-party vehicle and consumer data with machine learning models to support pricing, inventory decisions, financing, and customer engagement across multiple Cox Automotive brands.

Product demonstrations will include digital retailing through Accelerate My Deal Elite, unified workflows across Xtime, VinSolutions, and vAuto, expanded inventory intelligence tools, new finance and fraud prevention partnerships within Dealertrack, enhancements across Manheim’s physical and digital wholesale platforms, and strengthened security measures at Central Dispatch.

In addition to product demonstrations, Cox Automotive will host more than 20 thought leadership sessions on the Experience More Stage. Sessions will focus on AI adoption in dealerships, inventory and sourcing strategy, finance and fraud prevention, EV retail trends, sustainability initiatives, and the automotive sales outlook for 2026.