Chery launches ‘For Family’ at Auto China 2026 in Beijing

Chery has unveiled a new brand proposition, ‘For Family’, at Auto China 2026 in Beijing alongside a strategic target of serving ten million global families by 2030. The automaker also debuted the Tiggo V at the show, as it looks to extend its presence across more than 120 countries and regions.

Chery’s global network spans eight R&D centres, 36 production bases, more than 2,000 dealers and more than 1,800 service centres. The company says it has served more than 4.5 million families worldwide in 23 years of international operations, adding that one family globally selects its products every minute.

The ‘For Family’ proposition rests on three pillars: safety for all, space equality and technology equality. Chery launched its Family Care service brand a year before the proposition, and describes the Tiggo V as the first product to embody the new strategy.

In a statement, Jeff Zhang, Chief Executive of Chery Brand, said: “For Family is not just a slogan; it is a promise that we safeguard the peace of mind and joy on every journey, through trusted quality and thoughtful technology.” Chery describes the proposition as a strategic shift from global brand to responsible global citizen.

Source: PR Newswire