2026 J.D. Power Auto Summit: Ted Rubin | ActiveEngage

CBT News is on the ground at the 2026 J.D. Power Auto Summit. Joining us is Ted Rubin, Chairman, Founder, and CEO of ActiveEngage, to discuss the ever-changing role of AI, strategies to maintain gross profits under pressure, and how dealers can enhance customer trust in the sales process.

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Key Takeaways:

• Rubin emphasizes that AI’s greatest value lies in supporting dealership operations, from analytics to sentiment analysis, HR, and training. While AI can improve efficiency, human oversight is essential, especially in first-contact customer interactions where trust and personal connection drive sales.
• With affordability pressures and longer financing terms affecting profitability, dealers must focus on building meaningful customer interactions. Rubin highlights that personalized attention and proactive follow-up are key differentiators that help dealerships convert leads into committed buyers.

• The company’s solutions combine AI tools with live interaction to improve appointment setting, service ROI, and sales outcomes. Rubin notes that the platform advances customers through the sales process while maintaining personal engagement, ensuring that AI enhances rather than replaces the human touch.