2026 J.D. Power Auto Summit: Jake Wittler | Cars Commerce

CBT News brings you exclusive coverage from the 2026 J.D. Power Auto Summit. Jake Wittler, Senior Director of Product Marketing for Cars Commerce, speaks with Jim Fitzpatrick to discuss the evolving role of AI, VIN-specific video, and data-driven tools that are helping dealers stand out and sell more vehicles efficiently.

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Key Takeaways:

• Cars Commerce’s Carson AI tool enables consumers to explore vehicles more deeply, resulting in twice as many leads as traditional search funnels. Dynamic video campaigns created by Gen AI for specific VINs also deliver 2X more leads than static ads, helping dealers efficiently convert interest into showroom visits.
• With inventory levels rebounding, dealers face pressure to differentiate themselves. Cars Commerce’s Hub consolidates insights, automates creative updates, and allows VIN-specific campaigns to move at the speed of lot turnover, reducing operational complexity while maximizing exposure.
• Dealers are guided to create tailored plans for every vehicle on the lot, leveraging tools like AI search, dynamic video, and shipping promotions. By combining targeting, attribution, and operational efficiency, dealers can ensure profitability on every sale and execute a scalable marketing strategy for both new and used vehicles.