VinFast launches 'ultra-luxury' Lac Hong brand

Vietnamese automaker VinFast is jumping into the luxury game with its new Lac Hong brand.

The Lac Hong name isn’t entirely new, having debuted on presidential and armoured versions of the VF9 SUV. Starting in 2027. Lac Hong will become its own standalone brand with the 900S, a gargantuan flagship sedan, and the 800S SUV.

Both vehicles have grilles with tall vertical slats, which are supposedly inspired by Vietnamese bamboo, while the badges and emblems are finished in real gold-plated alloy.

There are other elements drawn from Vietnamese culture included in these cars. The brand’s logo, for instance, is a mythical Lac bird spreading its wings, while the interior features bronze drum patterns and images of terraced rice fields.

Naturally, the interior also includes acres of Nappa leather, gold-plated trim, and plenty of wood.

The 900S will be available with a glass partition to divide the front and rear passenger compartments, plus a starlight headliner, folding tables, and a large screen projector.