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Maserati struggles for sales, profits and purpose

Maserati struggles for sales, profits and purpose




Maserati struggles for sales, profits and purpose | Automotive World



















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With the strategic positioning of Maserati increasingly uncertain, Stellantis may not be able to sustain the loss-maker much longer. By Will Girling

Maserati sold approximately 7,900 units globally in 2025, down 30% from 2024, according to Stellantis’ annual report. Considering it was ostensibly aiming for sales of 75,000-100,000 by that year, a mere 10.5% target attainment on the lower range limit appears damning for the luxury brand’s future.

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