NADA Show 2026: Aaron Baldwin | automotiveMastermind

CBT News brings you the latest insights in retail automotive from the NADA Show 2026 in Las Vegas, where industry leaders are outlining the strategies shaping dealership success in the year ahead. In this exclusive interview,  automotiveMastermind President Aaron Baldwin discusses the company’s expanded Marketing and Sales Solutions division and how bringing multiple industry-leading data and analytics platforms together will help dealers and OEMs make smarter, faster decisions.

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Key Takeaways:

1. The newly unified Marketing and Sales Solutions division brings together automotiveMastermind, Polk Automotive Solutions, Market Scan, and additional data assets under one organization, giving dealers and OEM partners access to a comprehensive view of consumer behavior, pricing intelligence, and market performance. This consolidation simplifies engagement while enabling more informed decisions across sales, marketing, and operational strategy.
2. By combining proprietary data sets with advanced predictive analytics, the platform helps dealerships move beyond understanding current market conditions to anticipating future demand. Dealers can identify likely in-market shoppers, forecast transaction trends, and even simulate how pricing, incentives, or inventory changes may impact profitability and sales performance before implementing new strategies.
3. The long-term vision centers on delivering not only insights but also actionable execution across the automotive ecosystem. Integrated tools will allow strategies and updates to flow seamlessly across dealership systems, including CRMs and digital retail platforms, helping retailers align messaging, incentives, and outreach efforts while improving overall efficiency and customer engagement.

Catch all of CBT News’ coverage of the 2026 NADA Show here.